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Analisis pengaruh outcome, proces, dan shopping enjoyment pada online consumer behaviour
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, customer value in online context can be different customer value in offline context. Therefore, in this study, the researcher used an online customer value model with three key components: the outcome value, the process value, and the shopping enjoyment. These three dimensions capture different benefits an online consumer can obtain from a web store. The results from this study showed that outcome value, process value and enjoyment contributed significantly to customer satisfaction and loyalty. Another result showed that outcome value and process value had significant positive impact on enjoyment. Also, evidences confirmed that customer satisfaction affect customer loyalty.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7051 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Consumer behaviour Consumer loyalty Consumer value Shopping |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 122 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |