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Peran perceived quantity, perceived entertainment, navigation difficulty dan perceived informativeness dalam membangun sikap terhadap website : (suatu studi pada website 21 cineplex.com
This research discussed the role of perceived quantity, perceived entertainment, navigation difficulty, and perceived informativeness in building attitude toward entertainment sites, especially movie website. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for descriptive research. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The result of this research shows that perceived quantity has positive influence to perceived entertainment whereas attitude toward website influenced positively by perceived entertainment. This research also found attitude toward website influenced positively by navigation difficulty. This indicate that visitors of 21cineplex.com will have positive attitude toward website when they found website gives hedonic value to visitors whereas influenced by appropriateness of content presented with hope of visitors in finding information about movies. Moreover, ease of navigation in website is important so that visitors easy to do interaction in tracking website.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7052 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia., 2010 |
|---|---|
| Edisi | - |
| Subjek | Structural equation modeling Advertising Consumer attitudes Web sites Perceived entertainment Perceived quantity |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 94 p., 9 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |