Analisis pengaruh internal reference price, external reference price, dan monetary costs dalam pembentukan perceived price : (studi pada konsumen low-cost Airline rute Jakarta - Denpasar

Deskripsi

This thesis explores the influence of internal reference price, external reference prices, and costs on the formation of perceived monetary price. Processing data in this study used Structural Equation Modeling with LISREL 8.8. The results of this study indicate that internal reference price and external reference prices affect the price formation is significantly felt together. The relationship between external reference price with the internal reference price in this study are positive, so influential in the formation of perceived monetary price is an external reference price, which is published by the low-cost airlines. Consumers can not refer to the internal reference price, because the prevailing price is issued (external reference price) by low-cost airlines as they will make a purchase.Ada tabel