Text
Analisis pengaruh dimensi store image dan customer satisfaction terhadap retailer equity
Hypermarket as one of the modern retail in Indonesia growing very fast by providing many daily needs completely. Retailer equity is one of many other factors which can create competitive advantage in the retail business. The previous research proved that store image could give impacts to retailer equity. This research is design to test the relationship and effect between store image, customer satisfaction and retailer equity in hypermarket context. Data in this research is collected from the 250 respondent by spreading the questionnaire. The respondent required to shop and come to Carrefour in Jakarta (previously in 3 months). One conceptual framework and five hyphoteses are tested by using Structural Equation Modeling (SEM) to know the relationship and effect between store image, customer satisfaction and retailer equity. Interpretations, limitations and implications for manager are discussed.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7057 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Retailing Hypermarkets Store image |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xi, 143 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |