Text
Analisis pengaruh ralational benefit dan perceived value terhadap customer loyalty
Coffee is one of the commodities which have an important role in supporting non-oil export growth in Indonesia, so coffee industry can be quite large and profitable. Coffee business has been growing rapidly in urban areas with the increasing number of coffee outlets in Indonesia since 2000, both local and foreign outlets such as Starbucks. Now, the existence of coffee outlets is not only to meet the functional needs but also the emotional needs, as many people prefer to enjoy a cup of coffee while relaxing or hanging outs. This study was designed to (1) examine the influence of the perceived value of relational benefits on customer loyalty in context of Starbucks coffee outlets in Indonesia, (2) identify the factors which enable Starbucks to retain its consumers despite the premium price. The respondents were 230 respondents who consume Starbucks in the last three months in the Jabodetabek area. A conceptual frameworks and 12 hypotheses were tested using Structural Equation Modelling (SEM) to determine the pattern of the relationship between relational benefits, perceived value, and customer loyalty. The results define perceived value is that most influence customer loyalty.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7059 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer loyalty Perceived value Coffe houses Relation benafit |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 162 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |