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Pengaruh konsumer impulsiveness, optimum stimulation level, dan self monitoring terhadap impulse buying dan variety seeking level dengan self monitoring sebagai faktor yang memoderasi
This research discusses the influence of consumer impulsiveness, optimum stimulation level, and self monitoring on impulse buying and variety seeking level with self monitoring as a moderating factor. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive (descriptive) research. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The result of this research shows that the most influential factor to create impulse buying are consumer impulsiveness and self monitoring. This research also found that the most influential factor to create variety seeking are consumer impulsiveness and optimum stimulation level.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7060 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Structural equation modeling Buying Impulse buying Variety seeking level Consumer impulsiveness |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 95 p., 4 p. : il ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |