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Pengaruh attitude, perceived usefulness, dan self-efficacy terhadap keputusan mengadopsi smartphone untuk kalangan Mahasiswa
This thesis analyzes the effect of attitude toward using smartphone, perceived usefulness, and self-efficacy against behavioral intention to use a smartphone. In previous research, attitude, perceived usefulness, and self-efficacy are important factors to influence behavior intention to use smartphones. In this research, the researchers found that the factors that most influencing the behavior intention to use the smartphone is the perceived usefulness and attitude. And the attitude itself is most influenced by perceived usefulnessAda tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7061 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Consumer attitudes Smartphone Perceived usefulness Inovative use |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 143 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |