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Pengaruh attitude, perceived usefulness, dan self-efficacy terhadap keputusan mengadopsi smartphone untuk kalangan Mahasiswa

This thesis analyzes the effect of attitude toward using smartphone, perceived usefulness, and self-efficacy against behavioral intention to use a smartphone. In previous research, attitude, perceived usefulness, and self-efficacy are important factors to influence behavior intention to use smartphones. In this research, the researchers found that the factors that most influencing the behavior intention to use the smartphone is the perceived usefulness and attitude. And the attitude itself is most influenced by perceived usefulnessAda tabel

Ketersediaan

Call NumberLocationAvailable
7061PSB lt.2 - Karya Akhir1
Penerbit Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer behaviour
Consumer attitudes
Smartphone
Perceived usefulness
Inovative use
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 143 p. : il. ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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