Image of Analisis pengaruh kualitas dan nilai festival terhadap kepuasan dan loyalitas pengunjung studi kasus : Jakarta International Java Jazz Festival 2010

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Analisis pengaruh kualitas dan nilai festival terhadap kepuasan dan loyalitas pengunjung studi kasus : Jakarta International Java Jazz Festival 2010

This research discusses the effects of festival quality and value on visitor?s satisfaction and loyalty. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The result of this research shows that factors influencing the festival value are program and facilities. This study also found that festival value influences festival satisfaction and festival satisfaction influences festival loyalty significantly. This indicates that to increase festival value, satisfaction, and loyalty, the organizers can improve the quality of festival program and facilities.Ada tabel

Ketersediaan

Call NumberLocationAvailable
7064PSB lt.2 - Karya Akhir1
Penerbit Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer satisfaction
Consumer loyalty
Festivals
Structure equation modeling
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 122 p., 7 p. : il. ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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