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Pengaruh citra tempat tujuan wisata (destination image) dan faktor-faktor evaluasi (perceived trip quality, perceived value, dan satisfaction) terhadap perilaku wisatawan (behavioral intention) dari tempat tujuan wisata, studi kasus : Kota Tua Zonasi 2 (taman Fatahilah) Jakarta
This research discusses the effect of a destination image and its evaluative factors (perceived trip quality, perceived value, and satisfaction) toward visitor?s behavioral intention, whether they will revisit and recommend the destination to another person. First, researcher use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive (descriptive) research. Structural Equation Modeling with LISREL 8.5.1 program has been used to process the data. The result of this research shows that the most influential factor toward visitor?s behavior intention is the trip quality.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7065 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Destination image Perceived value Behavioral intention Tourist areas |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xx, 162 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |