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Analisis faktor-faktor yang mempengaruhi persepsi konsumen terhadap kepercayaan pada merek (brand trust) dalam pengembangan jasa E-ticketing pada Maskapai Penerbangan berbiaya rendah
The research focused on web purchase-related factors such as security, privacy, brand name, word of mouth, online experience, and information and their influence toward brand trust that leads to brand commitment in ordering airline online ticket. This research uses AirAsia and Lion Air as the object of research. Researcher uses exploratory research first to get some information based on the main problem of the research. The results of this exploratory research will provide an input for the descriptive research. The Result of this research shows that among six factors being researched, brand name provides the highest significance of influence toward brand trust. Other factors that provide significance toward brand trust are privacy, word of mouth, and information. The research also finds that brand trust has significant influence towards brand commitment in ordering airline online ticket. Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7067 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | E Consumer perception Brand trust ticketing Brand commitmen Brand name Airlines |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 115 p., 4 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |