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Pengaruh difusi inovasi (innovation diffusion) terhadap loyalitas konsumen dalam jaringan produk kosmetik the Body Shop
Innovation is defined as the process to transform ideas to be marketable product or service process (Tidd, Beasant, and Pavitt 1997). Through the thorough and process of continuously developing innovation diffusion, the customer loyalty and market penetration will be able to be dynamically maintained. The Body Shop Indonesia chosen as the research object is based on the innovation level and sales level of The Body Shop in middle class product. The Body Shop has been able to dynamically develop customer?s want and need and encapsulate the product innovation based on them. Being relatively price efficient, Body Shop is able to offer glamorous and dynamic character with nature consciousness. Thus, it is truly exciting to analyze Body Shop?s innovation level based on the consumer?s subjectivity.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7068 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Consumer loyalty Cosmetics Inovation diffusion |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 121 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |