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Pengaruh persepsi citra toko terhadap preferensi konsumen dalam memilih toko ritel
Using (stimulus-organism-response) S-O-R framework, this research examines SRelationship in consumer retail behavior. This research focuses on the influence of consumer perception toward store image to consumer preference in choosing a retail store. Stimuli (S) in this research are store image, which consist of merchandising, store atmosphere, in-store service, accessibility, reputation, promotions, facilities, and post-transaction service. Response (R) shown as consumer preference that is measured by ranking of the stores based on their visit frequency to the stores. Result from a multinomial logit regression analysis shown that merchandising, in-store services, and promotions are the attributes that have an effect to consumers? preference to a store.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7069 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Corporate image Consumer choice Consumer Preference Departement stores |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 120 p. 25 p. : il ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |