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Pengaruh komunikasi, jasa dukungan, dan keunggulan kompetitif dari franchisor, pada keinginan Franchisor untuk tetap berada di dalam sistem waralaba (studi kasus pada sistem waralaba Tela Krezz)
This research discusses about the effect of franchisor?s communication, service assistance, and competitive advantadge, on franchisee?s intention to remain in franchise system, by taking Indonesian Franchisees as a research subjects which comes from Tela Krezz franchise system. This Research is a replication from a research in Taiwan that take place in 2004, that discusses about the same topics. This quantitative research used a causal research design, and the data analysis method that been used in this research is structural equation modeling by using of LISREL 8.54 software. The result of this research shows that communication in the franchise system affect the franchisee?s perceived trust on franchisor, but it not affect franchisee?s overall satisfaction on franchise system and franchisee?s intention to remain in th franchise system. This research also shows that franchisee?s satisfaction toward franchisor?s service assistance doesn?t affect franchisee?s overall satisfaction on franchise system, but it affect franchisee?s perceived trust on franchisor. There?s also a conclusion that comes from this research, that a franchise system competitive advantadge is a really important aspect to cause franchisee?s overall satisfaction on a franchise system and franchisee?s intention to remain in franchise system. The absence of the effect of the communication in a franchise system on franchisee?s overall satisfaction toward a franchise system, and the insignificant effect of franchisee?s perceived trust on franchisor toward franchisee?s intention to remain in the franchise system, shows the difference in this research results and the previous research that been conducted on Taiwan in 2004.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7071 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Competitive advantage Structural equation modeling Franchising Marketing communication Consumer trust |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 162 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |