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Pengaruh kredibilitas merek melalui kepuasan dan komitmen terhadap loyalitas pelanggan smart Telecom
The research focused on the effect of brand credibility on customer loyalty through customer satisfaction and commitment of Smart?s customer. Smart is a provider of mobile telecommunications, which in this industry, customer turnover rate is a top priority. Researcher will use exploratory research in advance to get insight and understanding about research problem, thus will be used as input for conclusive (descriptive) research. Result of the research shows that Customer perception about brand credibility of Smart is in a moderate level. This result has positvely influence on customer satisfaction and commitment which in turn would reduce switching propensity and increase word-of-mouth recommendation.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7073 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Brands Consumer satisfaction Consumer loyalty Commitment Word Telecomunication industry of mouth Switching propensity |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 120 p., 4 p. : il ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |