Pengaruh kredibilitas merek melalui kepuasan dan komitmen terhadap loyalitas pelanggan smart Telecom

Deskripsi

The research focused on the effect of brand credibility on customer loyalty through customer satisfaction and commitment of Smart?s customer. Smart is a provider of mobile telecommunications, which in this industry, customer turnover rate is a top priority. Researcher will use exploratory research in advance to get insight and understanding about research problem, thus will be used as input for conclusive (descriptive) research. Result of the research shows that Customer perception about brand credibility of Smart is in a moderate level. This result has positvely influence on customer satisfaction and commitment which in turn would reduce switching propensity and increase word-of-mouth recommendation.Ada tabel