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Pengaruh leverage terhadap keagresifan beriklan pada perusahaan berteknologi rendah yang terdaftar di Bursa Efek Indonesia periode 2004 - 2008 : perbandinbgan industri consumer goods dan industri Non-consumer Goods

This paper examines the interaction between capital structure and advertising competition. Using a sample of firms from low technology industry that raise significant amounts of capital, the writer found that there are different results between low technology industry firms in consumer goods industry and nonconsumer goods industry. In consumer goods industry, there is a negative relationship and statistically significant effect between leverage to Change in Advetising Expenditures-Industry Adjusted Value, while for non-consumer goods industry, there is a positive relationship and statistically significant effect between the two variables.Ada tabel

Ketersediaan

Call NumberLocationAvailable
7074PSB lt.2 - Karya Akhir1
Penerbit Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Capital structure of companies
Advertising
Leverage
Law technology industry
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiv, 91 p. : il ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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