Image of Analisis dampak store image dan perceived risk produk terhadap evaluasi konsumen atas store brands (studi kasus : Carrefure Depok Jawa Barat)

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Analisis dampak store image dan perceived risk produk terhadap evaluasi konsumen atas store brands (studi kasus : Carrefure Depok Jawa Barat)

Objectives of this research is to know more about the effects of store image and product perceived risk elements towards consumer evaluation of store brand. This survey was followed by 190 respondents who are a consumers of Carrefour Depok and have an experience about store brand. That premier datas were processed by SPSS 14 and Lisrel 8.8 Student version. As results, the elements that have a bigger effect to consumers evaluation in all research products are service and perceived financial risk.Ada tabel

Ketersediaan

Call NumberLocationAvailable
7076PSB lt.2 - Karya Akhir1
Penerbit Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brands
Consumer research
Store image
Consumer evaluation
Store brand
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xix, 122 p., 5 p. : il. ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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