Text
Analisis dampak store image dan perceived risk produk terhadap evaluasi konsumen atas store brands (studi kasus : Carrefure Depok Jawa Barat)
Objectives of this research is to know more about the effects of store image and product perceived risk elements towards consumer evaluation of store brand. This survey was followed by 190 respondents who are a consumers of Carrefour Depok and have an experience about store brand. That premier datas were processed by SPSS 14 and Lisrel 8.8 Student version. As results, the elements that have a bigger effect to consumers evaluation in all research products are service and perceived financial risk.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7076 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Brands Consumer research Store image Consumer evaluation Store brand |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 122 p., 5 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |