Image of Analisis pengaruh perceived trust pada E-Comerce (studi kasus : belanja online produk dan jasa pariwisata di Indonesia

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Analisis pengaruh perceived trust pada E-Comerce (studi kasus : belanja online produk dan jasa pariwisata di Indonesia

This research discusses the impact of perceived trust on e-commerce concentrating on shopping online for tourism products and services in Indonesia. This study aims to examine which factors influence trust, satisfaction, and loyalty. A structural equation modelling approach is used to investigate relationship among variables: navigation functionality, perceived security, transaction cost ; and satisfaction and trust, and whether this two variables affects loyalty. From total 129 respondents, this result shows that navigation functionality and transaction cost significantly have a positive effects on satisfaction. Satisfaction and transaction cost have a positive effects on trust. At the end, trust and satisfaction have a positive effects on loyalty. It indicates, in order to increase customer loyalty in e-commerce, service provider should increase its trust and satifaction, regarding those factors above.Ada tabel

Ketersediaan

Call NumberLocationAvailable
7077PSB lt.2 - Karya Akhir1
Penerbit Depok Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer satisfaction
Commerce
Consumer loyalty
E
Online shopping
Trusts tourism
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 107 p. : il. ; 30 cm & lamp
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data