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Analisis pengaruh perceived trust pada E-Comerce (studi kasus : belanja online produk dan jasa pariwisata di Indonesia
This research discusses the impact of perceived trust on e-commerce concentrating on shopping online for tourism products and services in Indonesia. This study aims to examine which factors influence trust, satisfaction, and loyalty. A structural equation modelling approach is used to investigate relationship among variables: navigation functionality, perceived security, transaction cost ; and satisfaction and trust, and whether this two variables affects loyalty. From total 129 respondents, this result shows that navigation functionality and transaction cost significantly have a positive effects on satisfaction. Satisfaction and transaction cost have a positive effects on trust. At the end, trust and satisfaction have a positive effects on loyalty. It indicates, in order to increase customer loyalty in e-commerce, service provider should increase its trust and satifaction, regarding those factors above.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7077 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Commerce Consumer loyalty E Online shopping Trusts tourism |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 107 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |