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Analisis model animosity terhadap pembelian produk asing (studi kasus : konsumen Indonesia terhadap produk Cina)
This thesis discusses about the influence and relationship between Animosity, Consumer Ethnocentrism, Product Judgmentss, Willingness to Buy, and Product Ownership. This research was conducted to determine the influence and relationship of Animosity with the Willingness to Buy, relationships of Product Judgmentss with Consumer Ethnocentrism and Willingness to Buy, and relationships of Willingness to Buy with Product Ownership. Some results of this study supports previous research that Animosity consists of the Economic Animosity and War Animosity, Animosity influence Willingness to Buy and Willingness to Buy positively related to Product Ownership. And in this study apparently Consumer Ethnocentrism did not affect on Product Judgmentss, Animosity and Consumer Ethnocentrism positively related to Willingness to Buy.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7078 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Progran Studi Departemen Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Consumer research Consumer behaviour Willingness to buy Animosity Product ownership |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 152 p. : il. ; 30 cm & lamp |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |