Text

Strategic marketing management cases David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden

Cravens, David W. - ; Lamb, Charles W. - ; Crittenden, Victoria L. - ;

Includes bibliographical refrences, index and CD

Ketersediaan

Call Number	Location	Available
658.802 CRA s	PSB lt.1 - B. Wajib	0

Penerbit	New York: McGraw-Hill Book Company 1999
Edisi	6th ed
Subjek	Marketing management
ISBN/ISSN	256261253
Klasifikasi	-
Deskripsi Fisik	xvi, 524 p. charts, ill. 25 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data