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Marketing research : in digital information environment 4th ed
"Marketing Research, 4/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.83 HAI m | PSB lt.1 - B. Penunjang | 2 |
| Penerbit | New York: McGraw Hill 2009 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing research Invironment |
| ISBN/ISSN | 9780071270106 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xxiv, 690 p. : chart, ill. ; 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |