Hubungan faktor-faktor (core service quality, periperal service quality, perceived value for time and money, dan customer satisfaction) terhadap kunjungan wisatawan secara berulang (repurchase intention) pada seni pertunjukkan Indonesia : studi kasus : Wayang Orang Bharata

Deskripsi

This research discusses the relationship between factors (core service quality, peripheral service quality, perceived value for time and money, and customer satisfaction) with repurchase intention of an Indonesian?s performing art, which take case study on Wayang Orang Bharata. At first, researcher used exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research had been used as input for conclusive (descriptive) research. Structural Equation Modeling with LISREL 8.5.1 program had been used to process the data. The result of this research shows that the factors that have direct and positive relationship toward repurchase intention are core service quality, perceived value for time and money, peripheral service quality, and customer satisfaction. Ada tabel