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The effect of female consumer attitude towerd environment, female consumer belief, female consumer attitude tow ard green product, and marketing communication on female consumer environmental behavior

Environmental issue is having the biggest attention from everyone in this planet nowadays. Plenty of researches have shown that our Mother Nature is dramatically changing. The road to save our environment is not only burdened on government and company, but also to our self as a person. Consumers must adopt environmentally sound behaviors, and through such conscious behavior, consumers as an individual can also take part to protect Mother Nature and moreover, prevent further environmental damage. This research aimed to take a look what factors can imply consumer environmental behavior. The data needed taken from 140 female respondents by spreading the questionnaire in Jabodetabek. Seven hyphoteses are tested using Structural Equation Modeling to know the relationship and effect among variables. Interpretations, limitations, and implications for manager are discussed. Ada tabel

Ketersediaan

Call NumberLocationAvailable
7212PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Marketing
Consumer behaviour
Structural equation modeling
Marketing communication
Consumer attitudes
Environmental
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 103 p. : diagr ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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