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Analisis faktor-faktor yang mempengaruhi niatan loyalitas konsumen "Internet Service Provider" : studi kasus : Telkom Speedy
The development of Internet technology sooner or later will make the community than just using the internet to require internet. In the end, consumers will choose an Internet Service Provider (ISP) that match their criteria. This study discusses the factors that affect customer loyalty ISP. Research model was tested by using the technique of Structural Equation Models. Based on survey of customers of Telkom Speedy Greater Jakarta area, this study shows that the factors that most affect consumers' loyalty intention ISP is a overall satisfaction. Other factors that affect loyalty intention is perceived trust and futures ISP expectancy. Another finding of this study is attributive service satisfaction influence the perceived value, but the perceived value does not directly affect loyalty intention so that mediation by overall satisfaction needed to achieve loyalty intention.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7242 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2011 |
|---|---|
| Edisi | - |
| Subjek | Internet Consumer satisfaction Structural equation modeling Consumer loyalty Trust Internet service provider |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 160 p. : diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |