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Analisis faktor-faktor yang mempengaruhi keputusan adopsi E-Commerce : (Multi-studi kasus : UMKM di wilayah Depok dan sekitarnya)
Despite the intenet had been known for a long time, and with all of the benefits that could be used for searching huge of information, including for support business activities, however, the rate of internet or e-commerce adoption in indonesian Micro, Small and Medium enterprises was still low. This study is conducted for understanding e-commerce adoption factors that usually became reason behind the decision of the owner of Micro and SME?s to adopt e-commerce. This study conducted using qualitative research method, and multiple cases to find out a deep understanding about that factors. This study refers to a model or framework that propose by Iacova, Benbasat dan Dexter (1995) that also had been used in the same case study of SME?s retailer in Hongkong. Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7243 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Commerce E Small enterprises Internet Marketing Online shopping |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 137 p. : diagr., il. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |