Analisis pengaruh perceived value, trust, consumer satisfaction, dan habit terhadap customer loyalty pengguna M-TIX di Jakarta

---

The purpose of this thesis is to investigate the factors influencing customer loyalty in mobile commerce industry in Jakarta, using online mobile ticketing M-Tix from 21 Cineplex as case study. Data was processed with Lisrel 8.5.1, using structural equation modelling (SEM) technique. The variables used in the research model are perceived value, trust, customer satisfaction, habit, and customer loyalty. The result showed that only perceived value significanly influences customer satisfaction, and there is no significant relationship between customer satisfaction and customer loyalty.Ada tabel

---

Ketersediaan

Call Number	Location	Available
7245	PSB lt.2 - Karya Akhir	1

Informasi Detail

Judul Seri

-

No. Panggil

7245

Penerbit

Depok : Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia., 2010

Deskripsi Fisik

xiii, 88 p. : diagr ; 30 cm

Bahasa

ISBN/ISSN

-

Klasifikasi

-

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Consumer satisfaction
Structural equation modeling
Consumer loyalty
Perceived value
Trust

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ka

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar