Text
Advertising, promotion and supplemental aspects of integrated marketing communications Terence A. Shimp
Includes bibliographies, index and tables.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 659.1 SHI a | PSB lt.1 - B. Penunjang | 1 |
| Penerbit | Fort Worth: The Dryden Press 1997 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing communications |
| ISBN/ISSN | 30103525 |
| Klasifikasi | - |
| Deskripsi Fisik | xxiv, 589 p. chart, ill. 26 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |