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Strategic management : concepts and cases 16th ed

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company.

Ketersediaan

Call NumberLocationAvailable
658.4012 DAV sPSB lt.1 - B. Wajib17
Penerbit Harlow Pearson Education.,
Edisi 16th ed
Subjek Strategic management
Strategic planning
Strategic formulation
Strategic implementation
Strategic evaluation
ISBN/ISSN 9781292148496
Klasifikasi NONE
Deskripsi Fisik 680 p. : ill. ; 28 cm.
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