The effect of brand perceived localness on consumer attitudes in developing cou...
Heru Santoso - , Anna A. Agus (Pembimbing/Promotor...
Departemen Manajemen Fakultas Ekonomi UI (2011)
7588
Skripsi
PSB lt.2 - Karya Akhir

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The effect of brand perceived localness on consumer attitudes in developing countries case study : Indonesian Consumers

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Call NumberLocationAvailable
7588PSB lt.2 - Karya Akhir1
PenerbitDepok: Departemen Manajemen Fakultas Ekonomi Universitas Indonesia
Edisi-
SubjekBrands
Consumer attitudes
Brand perception
Developing countris
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxi, 145 p. ; 30 cm
Info Detail Spesifik-
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