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Pengaruh persepsi kepercayaan dan persepsi harga terhadap intensi pembelian dalam jaringan baik bagi pelanggan potensial maupun pelanggan berulang stusi kasus : Kutukutubuku.com
Price and trust are considered to be two important factors that influence customer purchasing decision in online shopping. This study examines the relative influence they have on online purchasing de cision, both for customers that have bought item from the store (group ?repeat customers?) and those who have not (group ?potential customers?), and examines whether a difference on the streng th of influence of price and trust to purchasing intention in those groups exist. The results of this study reveal that there is no significant difference between perceived trust and perceived price to intention to buy between potential and repeat customer s; and perceived trust exerts a stronger effect than perceived price on purchase intentions for both potential and repeat customers of an online store. This study also reveals that while perceived trust exert s a positive influence, perceived price exert s a negative influence to both perceived value and intention to buyAda tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 7744 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Depatemen Manajemen Fakultas Ekonomi Universitas Indonesia 2012 |
|---|---|
| Edisi | - |
| Subjek | Consumer perception Internet shoping Purcase intention Perception prices Perception trust |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 152 p. : diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |