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Essentials of Islamic marketing : concept, guidelines, and practices

With a different look to the history of trading in Islam, this work indicates that much of what is today offered in nonreligious sciences as trading instructions has previously existed in Islam in form of laws and orders, including sales management, propagation, distribution and mediating, and ethics. These have frequently been mentioned in various verses in Quran, Nahj-al-Balaghah, or in the sayings by Imams. In other words, the present work shows that marketing management is not a nonreligious science; indeed, Islam as the most complete celestial book has provided human being with all the principles required for this section in a way that they are adjustable with all time and places.

Ketersediaan

Call NumberLocationAvailable
658.800917 HAT ePSB lt.1 - B. Penunjang1
Penerbit Deutschland LAP Lambert Academic.,
Edisi -
Subjek Marketing
Islam
Religious aspects
Islamic countries
ISBN/ISSN 9783659955211
Klasifikasi NONE
Deskripsi Fisik [xii], 322 p. ; ill. ; 22 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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