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Pengaruh imployer brand terhadap intensi voluntary turnover karyawan dengan mediasi dari komitmen organisasi dan kepuasan kerja studi kasus: PT. Asuransi Jiwa XYZ
This study aimed to analyze the effect of the employer brand to voluntary turnover intentions. In this study, researcher propose mediating variables, namely job satisfaction and organizational commitment. To measure the components of employer brand, researchers conducted an exploratory study to confirm the items that have been developed in the employer brand attractiveness. The samples of research are 100 respondents who are permanent employees in an insurance company. The results of this study indicate that the employer brand has an influence on voluntary turnover intentions, and this relationship is partially mediated by organizational commitment. So that, to keep the turnover rate in the company, the management company can develop employer branding strategies that can improve an organization's commitment to keep the turnover rate low. Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8046 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia 2012 |
|---|---|
| Edisi | - |
| Subjek | Life insurance Job satisfaction Organizational commitment Employees Voluntary turnover |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 115 p. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |