Image of Pengaruh imployer brand terhadap intensi voluntary turnover karyawan dengan mediasi dari komitmen organisasi dan kepuasan kerja studi kasus: PT. Asuransi Jiwa XYZ

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Pengaruh imployer brand terhadap intensi voluntary turnover karyawan dengan mediasi dari komitmen organisasi dan kepuasan kerja studi kasus: PT. Asuransi Jiwa XYZ

This study aimed to analyze the effect of the employer brand to voluntary turnover intentions. In this study, researcher propose mediating variables, namely job satisfaction and organizational commitment. To measure the components of employer brand, researchers conducted an exploratory study to confirm the items that have been developed in the employer brand attractiveness. The samples of research are 100 respondents who are permanent employees in an insurance company. The results of this study indicate that the employer brand has an influence on voluntary turnover intentions, and this relationship is partially mediated by organizational commitment. So that, to keep the turnover rate in the company, the management company can develop employer branding strategies that can improve an organization's commitment to keep the turnover rate low. Ada tabel

Ketersediaan

Call NumberLocationAvailable
8046PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Life insurance
Job satisfaction
Organizational commitment
Employees
Voluntary turnover
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 115 p. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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