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Analisis penerapan revenue management dan pengruhnya pada kepuasan konsumen perusahaan penerbangan komersial

This Bachelor Thesis mainly discuss about the application of revenue management, specifically in inventory control and denied boarding context towards the customer satisfaction in commercial airlines industry in Indonesia. This research use experiment method and involve the students of Universitas Indonesia as the respondent. The research result shows that inventory control is partially affecting the customer satisfaction while denied boarding is fully affecting the customer satisfaction. This result can serve as a reference for further research about the dynamic airline consumer behaviour study in IndonesiaAda tabel

Ketersediaan

Call NumberLocationAvailable
8048PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Inventory control
Consumer satisfaction
Revenue
Ailines
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik x, 52 p. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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