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Analisis pengaruh celebrity involvement dan desnation perception ( Affective image, cognitive image, dan Familiarity ) terhadap intention to visit Korea selatan ( Studi kasus : Fans Hallyu ( Korean wave ) di Indonesia
This research was conducted to help understand this under-researched area particularly in the field of leisure and tourism. It is argued in this study that the celebrity fandom is a novel form of leisure/tourism activity, which should be understood in relation to other leisure and tourism constructs. Structural Equation Modeling with LISREL 8.8 program has been used to process the data. The results corroborated several hypothesized relationships within the proposed model. The level of celebrity involvement positively affected destination familiarity and visitation intention. Destination images and familiarity were also positively related to visitation intentions. The positive association between affective images and cognitive images was empirically supported as well. However, contrary to the expectation, the posited relationship between celebrity involvement and destination images was not empirically supported.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8053 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2012 |
|---|---|
| Edisi | - |
| Subjek | Service marketing Tourism Destination image Celebrity involvement Destination Familiarity Visitation intention Korean wave |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xxii, 122 p. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |