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No. Panggil

Analisis pengaruh brand personality terhadap trust , Attachment , dan commitment...

Elevita Yuliati (Pembimbing/Promotor) - , Ferdyta ...

Manajemen Fakultas Ekonomi UI (2012)

Ketersediaan

PSB lt.2 - Tugas Akhir

1/1

Kode	No. Panggil	Lokasi	Status
S8054	8054	PSB lt.2 - Tugas Akhir

Skripsi

Analisis pengaruh brand personality terhadap trust , Attachment , dan commitment to the brand ( Studi kasus: Teh Botol Sosro )

Pengarang: Elevita Yuliati (Pembimbing/Promotor) - ; Ferdyta Azhar -

Deskripsi

This research investigates the impact of brand personality on trust, attachment, dan commitment on one of the instant drinking tea product. The case study used is Teh Botol Sosro. In this research, Structural Equation Modeling (SEM) with LISREL 8.5 program has been used to process the data. The result shows that brand personality has a positive and significant effect on trust, attachment dan commitment. Interpretations, limitations, and managerial implications are discussed further.Ada tabel

Informasi Detail

Penerbit	Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2012
Subjek	Brand trust ; Brand Commitment ; Brand personality ; Brand Attachment ; Tea ;
Deskripsi Fisik	xv, 127 p. ; 30 cm