Image of Analisis pengaruh brand personality terhadap trust , Attachment , dan commitment to the brand ( Studi kasus: Teh Botol Sosro )

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Analisis pengaruh brand personality terhadap trust , Attachment , dan commitment to the brand ( Studi kasus: Teh Botol Sosro )

This research investigates the impact of brand personality on trust, attachment, dan commitment on one of the instant drinking tea product. The case study used is Teh Botol Sosro. In this research, Structural Equation Modeling (SEM) with LISREL 8.5 program has been used to process the data. The result shows that brand personality has a positive and significant effect on trust, attachment dan commitment. Interpretations, limitations, and managerial implications are discussed further.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8054PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brand trust
Brand Commitment
Brand personality
Brand Attachment
Tea
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 127 p. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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