Image of Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia

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Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia

This study aimed to investigate the impact of brand community based social media on customer-product relationship, customer-brand relationship, customercompany relationship, and customer-others customer relationship, whereas those relationships will affect to brand trust and brand loyalty. This study focused on 175 samples which joined in brand community of Air Asia. The result of this study indicated that brand community based social media through customer relationships has positive impact to brand trust and brand loyalty.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8123PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brand loyalty
Social media
Airlines
Brand community
Brand trust
Consumer reltionship
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 127 p. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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