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Analisis pengukuran kualitas layanan PT. EFG (Persero ) Tbk
This internship report describes service excellence and quality measurement of Bank EFG.The measurement analysis is divided into measurement analysis and how to measure service quality internally and externally. Overall, service excellence and service statement of Bank EFG cover the total quality management principles (Besterfield, 2004) and service quality dimension (Parasuraman, Zeithaml & Berry, 1988). The measurement that used to measure service quality also cover the service quality dimension. The internal service quality measurement of Bank EFG conducted by measure the priority and regular branch, and measure the implementation of service statement in Technology and Operational Directory. The external service quality measurement conducted by identifiy the result of Bank Service Excellence Monitoring that held by Marketing Research Indonesia.Ada tabel
Call Number | Location | Available |
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8184 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia., 2013 |
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Edisi | - |
Subjek | Measurement Service quality Service excelllence bank |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xv , 112 p. ; diagram, ; ill, ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |