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Analisa tingkat penerimaan konsumen terhadap penggunaan elektronik money : studi kasus : E-Toll card Bank Mandiri

This study analyzes consumer acceptance of electronic money which is consider as new product categories and alternative of payment tools in Indonesia. This study is based on Technology Acceptance Model (TAM) theory. This study is descriptive quantitative and exploratory quantitative research. Linear regression is used to test the hypothesis and evaluate the effect of hypothesis research. The result found that the consumer acceptance to e-Toll Card infulenced by the attitude towards use, intention to use, perceived compatibility, perceived security, perceived usefulness, perceived ease to use, subjective norm, dan individual mobility.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8213PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer research
Information technology
Consumer acceptance
Technology acceptance model : Electronic money
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 114 p. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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