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Analisa tingkat penerimaan konsumen terhadap penggunaan elektronik money : studi kasus : E-Toll card Bank Mandiri
This study analyzes consumer acceptance of electronic money which is consider as new product categories and alternative of payment tools in Indonesia. This study is based on Technology Acceptance Model (TAM) theory. This study is descriptive quantitative and exploratory quantitative research. Linear regression is used to test the hypothesis and evaluate the effect of hypothesis research. The result found that the consumer acceptance to e-Toll Card infulenced by the attitude towards use, intention to use, perceived compatibility, perceived security, perceived usefulness, perceived ease to use, subjective norm, dan individual mobility.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8213 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Akuntansi Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer research Information technology Consumer acceptance Technology acceptance model : Electronic money |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 114 p. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |