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Peran pengaruh lingkungan sosial terhadap keinginan untu mengadopsi ponsel pintar : efek moderasi dari karakteristik konsumsi publik atau privat
A study about the effect of social influence on Apple iPhone 4s adoption intention in Indonesia which includes the mediating role of attitude towards adoption and the moderating effect of public or private consumption characteristic. Using SEM to process the data, the research found that social influence influences adoption intention through two ways. The first one is by the mediation of attitude towards adoption and the second one is by including the effect of moderating variables of consumption characteristic.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8226 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer attitudes Social influence Public consumption Social environment Private consumption Smart phone |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 119 p. ; diagr, ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |