Image of Peran pengaruh lingkungan sosial terhadap keinginan untu mengadopsi ponsel pintar : efek moderasi dari karakteristik konsumsi publik atau privat

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Peran pengaruh lingkungan sosial terhadap keinginan untu mengadopsi ponsel pintar : efek moderasi dari karakteristik konsumsi publik atau privat

A study about the effect of social influence on Apple iPhone 4s adoption intention in Indonesia which includes the mediating role of attitude towards adoption and the moderating effect of public or private consumption characteristic. Using SEM to process the data, the research found that social influence influences adoption intention through two ways. The first one is by the mediation of attitude towards adoption and the second one is by including the effect of moderating variables of consumption characteristic.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8226PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer attitudes
Social influence
Public consumption
Social environment
Private consumption
Smart phone
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 119 p. ; diagr, ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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