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Analisis stakeholder mapping : studi kasus pada professional products division L'oreal Indonesia periode Januari - Juni 2013
This study aims to investigate and analyze the implementation of stakeholder mapping that is focused on Professional Products Division L'Or?al Indonesia. Data collection was obtained through the interview with top level management, literature review, and researcher?s observations while working in the company concerned. Stakeholder mapping is a tool used by management to analyze key stakeholders for their business activities. Based on an assessment of stakeholder salience, the level of dependence between stakeholders on corporate, and stakeholder power, it can be concluded that the company's main stakeholders are hairdressers, educators, management, employees, distributors, regulators, and the media. By managing effective relations with key stakeholder, the company has improved their brand image and brand awareness, consumer?s trust, and goodwill from the society.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8287 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Akuntansi, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Corporate governance Stakeholder Professional product division L\'oreal |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xx, 115 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |