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Analisis pengaruh personal factors (interest, attending, dan information) dan peran evaluation terhadap intention to buy pengunjung pada Indonesia fashion week (IFW) 2013
Indonesia?s fashion industry has a great potential to grow. Measuring on how visitor?s intention to buy when visiting fashion show can predict purchase behaviour on potential consumers in Indonesia?s fashion industry. There are several factors that can influence a consumer's purchasing decision when visiting a fashion show. One of them is cause?s attributes. Personal factors which consist of interest, attending, and information, as well as evaluation are cause?s attributes on intention to buy in those environment. Previous research has shown that the dimension of interest, attending, information, and evaluation affect visitors? intention to buy. This study was design to determine the effect of interest, attending, and information as personal factors towards visitors? intention to buy with evaluation as intervening variable in Indonesia Fashion Week (IFW) 2013. The proposed research model is tested using Mediation Regression Analysis. The result shows that evaluation has mediating effect on personal factors (interest, attending, and information) that influence towards visitors? intention to buy.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8371 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Consumer behaviour Consumer decision Fashions Purchase behaviour Personal factors |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 147 p., 28 p. : diagr., il. ; 30 cm & lamp. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |