Image of Analisis pengaruh prceived benefits dari loyalty program terhadap relationship quality pada maskapai penerbangan : studi kasus Garuda Frequent Flyer

Text

Analisis pengaruh prceived benefits dari loyalty program terhadap relationship quality pada maskapai penerbangan : studi kasus Garuda Frequent Flyer

Nowadays, loyalty program becomes an effective way to keep loyalty of customers and increasing financial performance of the company. One of the form of loyalty program is frequent flyer program which is a loyalty program in airline industry. This thesis examining the role of perceived benefits of loyalty programs on relationship quality in the airline using Garuda Frequent Flyer members as study case. Data processed by Structural Equation Modeling with LISREL 8.5 program. The results indicate that entertainment and social dimensions affect the perceived benefits and perceived relationship investment affects relationship quality. This indicates that increasing benefits in entertainment and social benefits of the program would also increase relational quality of GFF members toward company.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8372PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer loyalty
Airline industry
Relationship quality
Perceived benefits
Loyalty program
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 95 p. : diagr., il. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data