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Analisis pengaruh prceived benefits dari loyalty program terhadap relationship quality pada maskapai penerbangan : studi kasus Garuda Frequent Flyer
Nowadays, loyalty program becomes an effective way to keep loyalty of customers and increasing financial performance of the company. One of the form of loyalty program is frequent flyer program which is a loyalty program in airline industry. This thesis examining the role of perceived benefits of loyalty programs on relationship quality in the airline using Garuda Frequent Flyer members as study case. Data processed by Structural Equation Modeling with LISREL 8.5 program. The results indicate that entertainment and social dimensions affect the perceived benefits and perceived relationship investment affects relationship quality. This indicates that increasing benefits in entertainment and social benefits of the program would also increase relational quality of GFF members toward company.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8372 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer loyalty Airline industry Relationship quality Perceived benefits Loyalty program |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 95 p. : diagr., il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |