Image of Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing

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Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing

This research aims to study the attitude and purchase intention of Indonesian consumers for batik printing as a counterfeit product. More specifically, the research attempts to investigate the effects of social factors (informative susceptibility, normative susceptibility), personality factors (value consciousness, integrity, personal gratification), and demographic factors (gender, age, education, expenditure) on attitude towards counterfeiting and purchase intention of batik printing. The data analysis of 257 respondents using Structural Equation Modelling (SEM) and multiple regression shows that the only variable that has a significant effect on attitude towards counterfeiting is normative susceptibility, whereas the other variables do not have a statistically significant effect. This research also found that attitude towards counterfeiting has a significant effect on purchase intention of batik printing. The implications and suggestions from these findings are also discussed.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8373PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer attitudes
Personality
Demographic Factors
Social factors
Purchase intension
Batik printing
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 221 p. : diagr., il. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data