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Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika
This research discussed about the effect of salesperson?s expertise and trust belief on drugstore on consumer?s intention to purchase nutraceuticals by adopting the research by Tsai et al. (2010) which used the Theory of Reasoned Action (TRA) that involving mediation of attitude and subjective norm. 150 respondents was surveyed and the data were analyzed using Structural Equation Modeling (SEM). Results show that salesperson?s expertise and trust belief on drugstore can not directly affect consumer?s intention to purchase nutraceuticals but through mediation of attitude and subjective norm.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8376 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | trusts Purchase intention Salesmen Structure equation modelling Nutraceuticals |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 110 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |