Image of Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika

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Aplikasi theory of reasoned action dengan pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika

This research discussed about the effect of salesperson?s expertise and trust belief on drugstore on consumer?s intention to purchase nutraceuticals by adopting the research by Tsai et al. (2010) which used the Theory of Reasoned Action (TRA) that involving mediation of attitude and subjective norm. 150 respondents was surveyed and the data were analyzed using Structural Equation Modeling (SEM). Results show that salesperson?s expertise and trust belief on drugstore can not directly affect consumer?s intention to purchase nutraceuticals but through mediation of attitude and subjective norm.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8376PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek trusts
Purchase intention
Salesmen
Structure equation modelling
Nutraceuticals
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvi, 110 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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