Image of Investigasi pengaruh gaya hidup dan faktor demografi pada persepsi nilai merek dan intensi membeli produk old and new luxury dalam kategori apparel and footwear : studi kasus generasi Y Jakarta

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Investigasi pengaruh gaya hidup dan faktor demografi pada persepsi nilai merek dan intensi membeli produk old and new luxury dalam kategori apparel and footwear : studi kasus generasi Y Jakarta

The focus of this study is to investigates how lifestyle and demographic factors influence brand perception value of the people of Jakarta and to see how this perception affects purchase intention of Old and New Luxury in Apparek and Footwear category, particularly in the age group 14 to 30 years or commonly referred to as Y Generation. This research is a quantitative and descriptive with design. The results provide inputs to production or retail entrepreneurs to explore the potential of luxury men market, South Jakarta market as well as the middle class market.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8395PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brands
Luxury product
Life style
Purchase intension
Perception value
Demographic factor
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvi, 255 p. ; diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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