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Investigasi pengaruh gaya hidup dan faktor demografi pada persepsi nilai merek dan intensi membeli produk old and new luxury dalam kategori apparel and footwear : studi kasus generasi Y Jakarta
The focus of this study is to investigates how lifestyle and demographic factors influence brand perception value of the people of Jakarta and to see how this perception affects purchase intention of Old and New Luxury in Apparek and Footwear category, particularly in the age group 14 to 30 years or commonly referred to as Y Generation. This research is a quantitative and descriptive with design. The results provide inputs to production or retail entrepreneurs to explore the potential of luxury men market, South Jakarta market as well as the middle class market.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8395 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Brands Luxury product Life style Purchase intension Perception value Demographic factor |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 255 p. ; diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |