Image of Pengaruh pengetahuan tentang perusahaan dan kesadaran produk terhadap intensi kandidat pelamar untuk melamar kerja

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Pengaruh pengetahuan tentang perusahaan dan kesadaran produk terhadap intensi kandidat pelamar untuk melamar kerja

The aim of the study was to find out whether employer knowledge with its three dimensions (employer familiarity, employer reputation, and employer image) and product awareness, have any significant effect on applicant candidates? intention to apply for a job. Three companies were used as cases here, namely PT Astra International Tbk, PT Procter & Gamble Indonesia, PT ConocoPhillips Indonesia. The research data were acquired using a questionnaire from a sample of 200 senior students of the Shool of Economics, Indonesi University. The data were analyzed using Structural Equation Modeling (SEM). The results of the statistical analysis reveals that, in the case of PT Astra International Tbk and PT Procter & Gamble Indonesia, employer knowlegde has a signifant effect on the candidates? intention to apply while while product awareness did not. In the case of PT ConocoPhillips, no significant effect was observed as the research model couldn?t describe the data.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8417PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Employment
Human resource management
Recruitment
Job applications
Job information
Product awareness
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xix, 239 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data