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Pengaruh pengetahuan tentang perusahaan dan kesadaran produk terhadap intensi kandidat pelamar untuk melamar kerja
The aim of the study was to find out whether employer knowledge with its three dimensions (employer familiarity, employer reputation, and employer image) and product awareness, have any significant effect on applicant candidates? intention to apply for a job. Three companies were used as cases here, namely PT Astra International Tbk, PT Procter & Gamble Indonesia, PT ConocoPhillips Indonesia. The research data were acquired using a questionnaire from a sample of 200 senior students of the Shool of Economics, Indonesi University. The data were analyzed using Structural Equation Modeling (SEM). The results of the statistical analysis reveals that, in the case of PT Astra International Tbk and PT Procter & Gamble Indonesia, employer knowlegde has a signifant effect on the candidates? intention to apply while while product awareness did not. In the case of PT ConocoPhillips, no significant effect was observed as the research model couldn?t describe the data.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8417 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Employment Human resource management Recruitment Job applications Job information Product awareness |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 239 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |