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Analisis pengaruh persepsi remaja mengenail social power orang tua terhadap intensi pembelian barang perawatan pribadi : studi kasus Remaja berusia 14-18 tahun
This research discusses about the effect on parental social power which consists of expert power, referent power, reward power, legitimate power, and coercive power on teen?s purchase intention for personal care products. This research was conducted tih a case study of teenagers aged 14-18 years old in Jakarta, Bogor, and the surrounding area. The data was analyzed using regression analysis in SPSS 19. The result indicates that expert power, referent power, reward power, and legitimate power have significant effect on teen?s purchase intention for personal care products.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8421 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Purchase intension Social power Teenagers Personal care product |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 114 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |