Image of Analisis pengaruh persepsi remaja mengenail social power orang tua terhadap intensi pembelian barang perawatan pribadi : studi kasus Remaja berusia 14-18 tahun

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Analisis pengaruh persepsi remaja mengenail social power orang tua terhadap intensi pembelian barang perawatan pribadi : studi kasus Remaja berusia 14-18 tahun

This research discusses about the effect on parental social power which consists of expert power, referent power, reward power, legitimate power, and coercive power on teen?s purchase intention for personal care products. This research was conducted tih a case study of teenagers aged 14-18 years old in Jakarta, Bogor, and the surrounding area. The data was analyzed using regression analysis in SPSS 19. The result indicates that expert power, referent power, reward power, and legitimate power have significant effect on teen?s purchase intention for personal care products.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8421PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer behaviour
Purchase intension
Social power
Teenagers
Personal care product
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 114 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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