Image of Analisis konsumsi luxury fashion di Jakarta dan sekitarnya : faktor-faktor yang mempengaruhi sikap dan intensi pembelian

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Analisis konsumsi luxury fashion di Jakarta dan sekitarnya : faktor-faktor yang mempengaruhi sikap dan intensi pembelian

This thesis analyzes factors influencing Jakarta?s consumer attitudes towards purchasing luxury fashion goods and predicts the influence of attitudes on the intention to buy these luxury items. The data collected was processed with SPSS 20, using factor analysis and regression method. The results of this research indicates that brand consciousness, materialism, and fashion involvement proved to positively influence consumer attitudes in Jakarta towards the purchase of luxury fashion goods. The results shows that a significant relationship between attitudes toward luxury fashion goods with the purchase intention of buying luxury fashion goods.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8422PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer attitudes
Purchase intension
Luxury fashion
Luxury goods
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvi, 135 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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