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No. Panggil

Peranan brand logo terhadap customer's brand commitment : studi kasus pada Toyot...

Sumiyarto (Pembimbing/Promotor) - , Rashid Imansha...

Manajemen, Fakultas Ekonomi UI (2013)

Ketersediaan

PSB lt.2 - Tugas Akhir

1/1

Kode	No. Panggil	Lokasi	Status
S8423	8423	PSB lt.2 - Tugas Akhir

Skripsi

Peranan brand logo terhadap customer's brand commitment : studi kasus pada Toyota, Honda, Panasonic, dan Samsung

Pengarang: Sumiyarto (Pembimbing/Promotor) - ; Rashid Imanshah Ilasaputra -

Deskripsi

A study about the role of brand logo on Apple iPhone 4s adoption intention in Indonesia which includes the mediating role of brand logo benefits/identification and the moderating effect of brand extension. Using SEM to process the data, the research found that social influence influences adoption intention through two ways. The first one is by the mediation of brand logo benefits/identification and the second one is by including the effect of moderating variables of brand extension.Ada tabel

Informasi Detail

Penerbit	Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Subjek	Brands ; Consumer commitment ; Brand extension ; Brand Identification ; Brand Logo ;
Deskripsi Fisik	ix, 137 p. : diagr. ; 30 cm.