Peranan brand logo terhadap customer's brand commitment : studi kasus pada Toyota, Honda, Panasonic, dan Samsung

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Peranan brand logo terhadap customer's brand commitment : studi kasus pada Toyota, Honda, Panasonic, dan Samsung

Sumiyarto (Pembimbing/Promotor) - ; Rashid Imanshah Ilasaputra - ;

A study about the role of brand logo on Apple iPhone 4s adoption intention in Indonesia which includes the mediating role of brand logo benefits/identification and the moderating effect of brand extension. Using SEM to process the data, the research found that social influence influences adoption intention through two ways. The first one is by the mediation of brand logo benefits/identification and the second one is by including the effect of moderating variables of brand extension.Ada tabel

Ketersediaan

Call Number	Location	Available
8423	PSB lt.2 - Karya Akhir	1

Informasi Detail

Judul Seri: -
No. Panggil: 8423
Penerbit: Depok : Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia., 2013
Deskripsi Fisik: ix, 137 p. : diagr. ; 30 cm.
Bahasa
ISBN/ISSN: -
Klasifikasi: -
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Brands
Consumer commitment
Brand extension
Brand Identification
Brand Logo
Info Detail Spesifik: -
Pernyataan Tanggungjawab: ka

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