Image of Pengaruh kebiasaan, ikatan sosial dan hambatan pergantian terhadap loyalitas dan WOM (Word of Mouth) : studi kasus Kora Kompas

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Pengaruh kebiasaan, ikatan sosial dan hambatan pergantian terhadap loyalitas dan WOM (Word of Mouth) : studi kasus Kora Kompas

A study about the effect of reading habits, social ties and switching barriers towards loyalty intention and WoM (Word of Mouth) printed media, especially newspaper, in condition of the transformation in journalism because the rises information technology. Using SEM to process data, this research has 191 respondents gathered by convenience sampling and snowball sampling. The research found that habits and switching barrier does affect loyalty intention and WoM (Word of Mouth). Otherwise, a Social tie does not affect loyalty intention and WoM (Word of mouth)Ada tabel

Ketersediaan

Call NumberLocationAvailable
8426PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Consumer loyalty
Information technology
Word of mouth
Newspaper
Habits
Printed media
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 124 p. : diagr. 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data