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Pengaruh kebiasaan, ikatan sosial dan hambatan pergantian terhadap loyalitas dan WOM (Word of Mouth) : studi kasus Kora Kompas
A study about the effect of reading habits, social ties and switching barriers towards loyalty intention and WoM (Word of Mouth) printed media, especially newspaper, in condition of the transformation in journalism because the rises information technology. Using SEM to process data, this research has 191 respondents gathered by convenience sampling and snowball sampling. The research found that habits and switching barrier does affect loyalty intention and WoM (Word of Mouth). Otherwise, a Social tie does not affect loyalty intention and WoM (Word of mouth)Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8426 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer loyalty Information technology Word of mouth Newspaper Habits Printed media |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 124 p. : diagr. 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |