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Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondisi yang memfasilitasi terhadap intensitas pembelian online
This research investigate the relationship between online channel performance expectancy, product risk and facilitating conditions. Online channel performance expectancy consist of usefulness and enjoyment, facilitating conditions consist of internet usage at home and internet usage at work. This research participated by 105 respondents. Simple Linear Regression and Multiple Linear Regression with SPSS 18.0 has been used to process the data. The result shows that enjoyment have a positive effect on online purchase intensity.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8432 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Performance Internet shopping Enjoyment on line shopping Product risk Purchase intension |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 63 p., 26 p. : diagr. ; 30 cm & lamp. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |