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No. Panggil

Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondis...

Karto Adiwijaya (Pembimbing/Promotor) - , Endah Pu...

Manajemen, Fakultas Ekonomi UI (2013)

Ketersediaan

PSB lt.2 - Tugas Akhir

1/1

Kode	No. Panggil	Lokasi	Status
S8432	8432	PSB lt.2 - Tugas Akhir

Skripsi

Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondisi yang memfasilitasi terhadap intensitas pembelian online

Pengarang: Karto Adiwijaya (Pembimbing/Promotor) - ; Endah Putri Utami -

Deskripsi

This research investigate the relationship between online channel performance expectancy, product risk and facilitating conditions. Online channel performance expectancy consist of usefulness and enjoyment, facilitating conditions consist of internet usage at home and internet usage at work. This research participated by 105 respondents. Simple Linear Regression and Multiple Linear Regression with SPSS 18.0 has been used to process the data. The result shows that enjoyment have a positive effect on online purchase intensity.Ada tabel

Informasi Detail

Penerbit	Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Subjek	Performance ; Internet shopping ; Enjoyment ; on line shopping ; Product risk ; Purchase intension ;
Deskripsi Fisik	xiii, 63 p., 26 p. : diagr. ; 30 cm & lamp.