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Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondisi yang memfasilitasi terhadap intensitas pembelian online

Karto Adiwijaya (Pembimbing/Promotor) - ; Endah Putri Utami - ;

This research investigate the relationship between online channel performance expectancy, product risk and facilitating conditions. Online channel performance expectancy consist of usefulness and enjoyment, facilitating conditions consist of internet usage at home and internet usage at work. This research participated by 105 respondents. Simple Linear Regression and Multiple Linear Regression with SPSS 18.0 has been used to process the data. The result shows that enjoyment have a positive effect on online purchase intensity.Ada tabel


Ketersediaan

Call NumberLocationAvailable
8432PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Edisi-
SubjekPerformance
Internet shopping
Enjoyment
on line shopping
Product risk
Purchase intension
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxiii, 63 p., 26 p. : diagr. ; 30 cm & lamp.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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