Image of Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondisi yang memfasilitasi terhadap intensitas pembelian online

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Analisis pengaruh ekspektansi performa saluran online, resiko produk, dan kondisi yang memfasilitasi terhadap intensitas pembelian online

This research investigate the relationship between online channel performance expectancy, product risk and facilitating conditions. Online channel performance expectancy consist of usefulness and enjoyment, facilitating conditions consist of internet usage at home and internet usage at work. This research participated by 105 respondents. Simple Linear Regression and Multiple Linear Regression with SPSS 18.0 has been used to process the data. The result shows that enjoyment have a positive effect on online purchase intensity.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8432PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Performance
Internet shopping
Enjoyment
on line shopping
Product risk
Purchase intension
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 63 p., 26 p. : diagr. ; 30 cm & lamp.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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